Bernard Favre born and raised in Neuchâtel the heartland of Switzerlands fine watchmaking. After studying at Music Conservatory in Zurich with a view to being a professional musician (drum was his passion), he decided that he enjoyed music more when he was playing purely for pleasure rather than money and transitioned to a successful career in sales. Favre went into business for himself designing and producing luxury leather-lined watch cases and custom accessories. His clients included some of the most prestigious brands in Swiss watchmaking including Hublot, Parmigiani, Greubel Forsey, Chopard, Piaget and more.