Set up in 2001 to service small to medium sized businesses, Niche Works has gained a reputation for honest, experience-led delivery. Operating in the leisure/lifestyle, consumer and B2B sectors, clients' objectives are central to all activities, ensuring their expectations are managed and fulfilled. Fiona is a Chartered Marketer as well as a Fellow of the Chartered Institute of Marketing, so is up-to-date on the latest theory and thinking in contemporary marketing, PR and promotion. Industry sectors include: retail, tourism/destination, hospitality - hotels, restaurants, food and drink, health & beauty, property, psychology, Association and more. Services include: Public Relations: media relations, events - planning and management, copy writing, collateral production, third party co-promotion, sponsorship: Marketing: email marketing, strategy development, project management - website development, SEO, and business development/direct sales.