Brands Foundation is a pursuit of excellence to activate the concept of branding as a strategy towards building the business ethos of Pakistan. Brands foundation is an independent and authoritative business organization established as a Not-For-Profit public company under section 42 of Companies Ordinance 1984. Brands Foundation is one and only organization of Pakistan, having the most precious title of accredited permanent observer at WIPO (World Intellectual Property Organization). WIPO is one of the specialized agencies of UNITED NATIONS. Not only this, Brands Foundation is also an exclusive member of EFQM (European Foundation for Quality Management). With the mission of promoting brand culture and creating intellectual capital of Pakistan, we are focused on bringing global best practices, expertise, resources and to invest in sustainable development to uplift the corporate image and distinctive brand identity of Pakistan. Brands Foundation is the only organization in its area of services having the legal mandate to conduct brand competition, brands audit, brands rating, IP & quality survey of local, regional and multinational brands operating in Pakistan.