mixi, Inc. is a digital media company which offers a variety of different services in Japan such as a popular social network service and mobile games. With the huge success of Monster Strike - mixi’s hit mobile game - in Japan, mixi has begun releasing the game in many different regions across the world. Monster Strike is a unique game that combines action elements, role-playing game leveling and crafting and monster collecting. “Pull and Fling” controls send players’ monsters pinballing across the screen, striking each other and enemy monsters, resulting in explosive combos and huge damage depending on the combination of monster types. This simple and addictive game has many elements to maximize the players’ enjoyment. The game has had an incredible success exceeding 14 million users in the first year and staying in the top 3 of Japanese mobile game rankings for over 13 months on both Google Play and the App Store, regularly hitting the number 1 spot. Many events, quests and updates ensure that the players always have new challenges in the game.