Based in Abu Dhabi, United Arab Emirates, Nine17 was established as the culminated efforts from a diverse group of passionate sport professionals with particular expertise and focus on the FIA Formula 1 World Championship. We are passionate about the global impact of sport, it transcends language, culture and creed; it unifies people. We are globally-minded world-travellers, happy to be thrown well outside our comfort zone. Formula 1 is rooted in passion, innovation, exclusivity and excellence; characteristics we aspire to in our daily lives. Nine17 specialise in strategic solutions within the realm of global motorsport. Our experts provide major event consultancy and on-ground advisory for everything related to a Grand Prix weekend: from event operations to media centre management, from stakeholder engagement to event development, from media relations to sponsorship activation and hospitality. Strategic Consultancy | PR & Digital Communications | Sponsorship Activation | Hospitality & Entertainment | Circuit Activation