Connect with user’s thoughts THE DNA always think from user’s point of view. By continuously observe and analyze the user, we provide the user a easy, convenience and happy usage experience of the product.

 Create the happy experience through the practice 
 For creating the happy experience, we keep ourselves motivate and continuously practice. 
 THE DNA process is to repeatedly comprehend and observe the user. Also through the estimate and refine process to get the best result.
 Look for the new experience and challenge THE DNA passion for UX is endless. From Mobile to Home Appliance, Touch UI to Natural UI, we will keep looking for the challenges for the new digital experience.