Aura Pur is an e-commerce marketplace for cosmetic brands worldwide. By targeting local emerging brands, Aura Pur is helping consumers discover new hidden gems from an array of product categories within the cosmetics world, while redefining the e-commerce experience with the use of videos unlike other traditional shopping platforms. At Aura Pur, we believe in building a personal connection between brands and customers. We provide our customers with a unique and engaging shopping experience by displaying each brand and product through video stories, giving them the ability to purchase products with confidence, knowing exactly where and how each product is made. With our innovative shopping experience, we also offer customers the opportunity to connect directly with each seller through direct message on our site.