The Decisive Point is Your Point of Difference. Quite simply we like to plan, we like to communicate the plan and we are passionate about maintaining hard fought reputations. In order to support others, The Decisive Point was founded, a consultancy that specialises in Communication, Reputation, Strategy, Branding and Video. We are all about supporting clients, particularly those who want to gain a competitive edge. We have adapted many of the planning tools that served us well on military deployments for corporate clients that are seeking to align staff to a plan, clients who want to communicate with influence and clients who care about maintaining an advantage during periods of complexity and disruption. The Decisive Point will help leaders to identify critical factors, that when acted upon, will gain a marked advantage and contribute materially to achieving success. Through our Strategic Business Plan Program we link your Strategic Objectives to Tactical Actions. The development of a strategic business plan will align your staff to your strategy. Our point of difference is that we ensure that this strategy is communicated to your staff and key stakeholders. If you are a company that cares about communication and values, you need to put some rigour behind it. The Decisive Point provides a Communication program that includes strategic communication planning, media management, social media exploitation and crisis communication. We help you to turn your observers into your influencers. Reputations are hard fought but easily lost. We provide our clients with a Reputation and Crisis Management Program that provides expertise and training in preparation for periods of complexity and crisis by implementing continuous improvement and reputation management programs that give your business a competitive advantage.