Blu advertising agency started back in 2002 by two local ladies passionate about advertising business and in order to coop with the international standards they run an affiliation with Grey Worldwide in 2004. With the new advertising strategy and philosophy and their vision to better serve their clients; they have established a new affiliation with Lowe Mena which is part of MCN holding (Middle East Communication Networks) the largest marketing communication group in the Mena region, a wide spectrum group offering advertising agencies, media companies, PR, digital, activation, production, research. Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the U.S. with global creative network Lowe and Partners – the network today has unveiled plans for its new global corporate identity. MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies and more than 6400 people. With an integrated, hyperbundled operating model global specialism include expertise in brand strategy, creative content development, performance analytics, through the line advertising, integrated digital marketing, media and communications planning and buying, and strategic activation and shopper marketing. We are consistently ranked among the most awarded creative and effective agency networks in the world, and have topped the Effie Index as the most effective global network in terms of points per dollar revenue for the past 5 consecutive years.