How will the financial regulatory system keep pace with the exponential technology innovation that is transforming financial services? Regulation will have to modernize as well. The Alliance for Innovative Regulation (AIR) is a nonprofit aiming to help transform financial regulation from manual, analog design to digitally-native design. The result will stabilize the financial system, protect consumers from harm, foster innovation, and enable financial inclusion. AIR was co-founded by Jo Ann Barefoot, a former Deputy Comptroller of the Currency and staff member at the US Senate Banking Committee, and David Ehrich, co-founder of Petal and former General Manager at American Express and Head of Credit Card Strategy at JPMorgan Chase.