The landscape of the health and fitness industry is constantly evolving. So are the challenges faced by the health and fitness professionals to maintain the balance between strategic and operational priorities to continue to meet the goals of their clients. Therefore, risk management has become an essential element in all aspects of businesses to identify and minimise the risks to the success of their objectives. In line with the government`s preventive health policies and an increasingly health conscious society, the health and fitness industry has been blooming. However, many fitness businesses operating in the industry are small sized and finding the time and resources to keep abreast of risk management requirements can be challenging. Fitness Industry Risk Management Consulting was founded by Dr Betul Sekendiz in 2016 with the aim to offer approachable consultancy services to fitness businesses to help them develop risk management programs that can meet their unique organisational goals and needs.