With the support of the San Diego Tourism Authority and Tourism Marketing District, Sports San Diego launched in February 2022 to serve as the primary organization responsible for marketing San Diego as a sports destination and driving visitor demand through recruiting, supporting, and hosting world-class sports events. Our services are always free of charge to event rights holders as part of the host city selection process. From start to finish, we’ll be on your team to ensure your event hits it out of the park. Sports San Diego is strategically aligned with the non-profit San Diego Bowl Game Association 501c3 also known as the Holiday Bowl.