Visual content featuring advertising VOX is spearheading an avant-garde In-Image Ads format, which is a new way of ad placement on desktop and mobile. Ads are embedded directly into visual content on the website and dynamically displayed over the images right in-image. The format is based on the picture-recognition technology, powered by AI algorithms, so-called Computer Vision. It carefully analyzes graphics and photos to recognize the objects in them, e.g., items, products, brands, people, animals, emotions, etc. Moreover, AI-vision technology determines the meaning of the page content in order to associate it with the most contextually relevant ads dynamically. It makes contextual targeting possible and handy.