BYBI is a natural, certified vegan & cruelty free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency, because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic. Founded in 2017 by bloggers Dominika Minarovic and Elsie Rutterford, our skincare range is sold in the UK, Europe, the USA and APAC.