Jeffrey and Cees are experienced vegetable and fruit traders. Jeffrey began selling vegetable and fruit at a early age: he built up an impressive career at various employers, in which he began as storeman and then moved on to the position of junior sales rep, account manager and, ultimately, organic sales manager at The Greenery. Cees has also been active with vegetables and fruit throughout his working life. He is driven by his attention to quality and his feeling for professional cultivation. He had his own greengrocers, and later joined The Greenery, where he set up a successful organic department with a focus on expert procurements of organic produce from the growers. This driven pair met each other at The Greenery, when they were in a phase in their lives in which they both had the ambition to start a company. They, with their individual expertise and their shared entrepreneurial spirit, are an ideal match – and this, in combination with their willingness to roll up their sleeves characteristic of the inhabitants of Rotterdam, laid the foundations for a successful formula: TOFF, The Organic Fresh Factory wholesale company Our customer portfolio includes wholesalers, food services and European retailers. Our SKAL and BRC certification guarantee supplies of high-quality produce. We assign priority to the best price/quality ratio, because you deserve nothing less.