Online intensive available at: https://courses.shortcircuitmedia.com/product/sell-your-speaking-to-associations-virtual-workshop/ Register for private intensive or two-day intensive in Las Vegas at: https://sellingtoassociations.com/ Ed Rigsbee shares how professional speakers and other subject matter experts can sell their speaking services to trade associations and professional societies. The answer is to go in through the back door. Build a relationship with the editor by making your articles available and then bridge to the decision maker. From that point, your selling efforts will be effective. Listen up, professional speakers, content experts subject matter experts consultants people that that want to sell their speaking services to trade associations. Why might I be the person to do this video? #1 I'm a certified Speaking Professional...the designation from the National Speakers Association which I received in the year 2000. Also, which is actually an odd combination, I hold the Certified Association Executive credential from American Society of Association executives which I received 2012. I am one of the few folks around, just a handful, that hold both the CSP and the CAE. I've been selling to trade associations pretty much my whole career. At the time of this recording, I'm a 30-year member of the National Speakers Association...I've been doing this method for selling services to associations all my career. It's not the only method, but this is method works. It may work for you it may not...bottom line is I'm gonna share with you a little bit about how to get past the gatekeepers, how to get to the decision-makers and how to sell using the law of reciprocity.