BLU WOM is the product of the know-how and twenty years’ experience of the agency Pubblimarket2, offering clients specialist press office and PR services via a tailor-made organisation of consultants with specific training and experience in the area. BLU WOM plans every PR activity within the integrated communication project, with all-round impact on the brand. The ability to set up and manage strategic relationships, generating a constant flow of information, together with in-depth knowledge of the client, gives shape and notoriety to its distinctive personality for several targets, promoting and adding value to both the company and the product. Goals Creating and reinforcing brand personality Public relations have an impact on the brand and its identity, creating positive vibes around it and shaping its distinctive personality for various targets. Awareness Strengthening the repute of the brand with all corporate targets: customers, press, influencers. Generating consensus Creating and guiding a positive attitude to the brand by the end user, influencers and trendsetters.