Founded in 2018 by mato-grossense designer Airon Martin, the brand stands out and gains support from nacional media by proposing a different way of mixing fashion and lifestyle through a Brazilian copyright vision. Misci builds a narrative based on the miscegenation of Brazilian aesthetics elements, bringing value to producers and nacional materials, emphasizing the "brasilidade" of the brand, in addition to adhering the vernacular design as a main source of research.