ysura is a pharma-specific SaaS innovator providing end-end customer interaction solutions. With a focus on seamless HCP omnichannel capabilities for richer and more intelligent engagement, we connect customer journeys to support the hybrid model of the future. The company was founded by Philip Debbas when a consulting project to conduct due diligence on existing CRM products for a Top 10 pharmaceutical company resulted in the request to build a bespoke solution to address the gaps in the market. ysura has built a reputation in the life science industry for being an agile partner driving success for organisations across the ecosystem — niche businesses, medium companies, and large global enterprises. Its cloud-based solutions fulfil compliance and regulatory requirements with flexible processes that meet both global requirements and local needs. The company prides itself on maintaining an openness to experimentation that can lead to breakthrough strategies and long-term relationships with partners who are also passionate about building transformative solutions anchored in technology.