Michael Capiraso brings a wealth of experience in brand growth & development to help organizations expand earning him name brand recognition across sports, entertainment and consumer goods. He has become known in the business world because of his willingness to take a step out from the status quo. ☛ MISSION-DRIVEN VISION Transforming the NYRR from a running club to the world’s premier running participatory organization, and largest marathon race in the world (NYC Marathon), Michael established a mission-driven vision focused on serving the running community. He embodied that mission himself – participating in 28 consecutive New York City Marathons. ☛ HIGH-PERFORMANCE TEAM Having built a holistic high-performance team nurturing a culture of professionalism and efficiency in NYRR staff and operations, Michael motivated and inspired team members to move beyond their comfort zone and expand their careers. In turn, he garnered their strength & knowledge to resolve obstacles quickly and leverage a productive and continuous improvement culture creating organizational agility. Passionate about connecting with people, Michael takes the time to build relationships based on trust, honesty and support spurred by his genuine interest in others and their success. ☛ ADAPTABILITY with TECHNOLOGY INTEGRATION Michael believes adaptability is critical for business leaders. Whether modernizing the NFL league branding elements, launching Calvin Klein’s first interactive digital marketing campaign or introducing Cole Haan to social media marketing, Michael has his finger on the pulse of technology, fusing it with his creative nature to produce innovative revenue growth and profitability. Applying the same philosophy, he united the running industry with technology by creating a partnership with NYRR and Strava unveiling the NYRR Virtual Race that transformed organized racing allowing runners worldwide to partake in the same race. Are you ready for next-level business performance?