If you think about interpersonal communication between two individuals, there are so many situational cues, physical symbols, and outside variables that add to the message being said, far beyond just the verbal language. When someone has to read web page content, they take all the missing cues of informational communication and fill them in with their own context of the situation. This will always lead to a misdirection or misunderstanding on the reader’s part unless they’ve devoted extreme attention to detail. Video fills in all those cues for them. You aid their understanding with a visual display and focus on the crucial points of the message. Leave out the excess to make it relatable and entertaining so that your message is received in the best light possible. While any message that is hoped to be taken seriously in a business field will need to be delivered with confidence, there must also be a descriptive substance and information value in the message that’s being sent. It can’t all be fluff or the recipient feels something insincere about what’s being said. If you’re looking to improve the value of your website, need a video to help explain the value of a startup,, promote a cause or mission, or want to appeal to investors at your upcoming sales meeting, but you’re having trouble finding a company and a price that suits you call us today.