Tetraction is a Digital Strategy Firm currently retained by Wynn Resorts, Live Nation, Dutch Bros Coffee, Blaze Pizza, MINA Group, Life is Beautiful Festival, Voss Events, The Madera Group and over 20 other businesses to advise and execute paid media strategy (Facebook, Google, Snap, TikTok, Programmatic, etc.) and marketing technology (Email, SMS, CRM, CDP, DSP, XYZ. ETC.) Due to the highly-collaborative nature of events, Tetraction works closely with hundreds of the biggest names in music/entertainment, many of the world's most recognizable brands, as well as the undisputed leaders in global hospitality. We do not list them here out of respect from the primary organizations that retain our services. Tetraction is a small consultancy, not an agency. While on the client-side, managing dozens of vendors, our team put off by the bloat and inefficiency that plagues the traditional agency business model. Rather than attempt to build a massive full-service agency, who is mediocre at everything and great at nothing, and spend the majority of our time angling to win new business or juggling the training and turnover that comes with it, we have decided to focus on delivering the kind of exceptional work and insight we're known for to a select-few clients who all coexist, but don't compete at the intersection of digital technology and hospitality/restaurants/live events.