The Upper Etowah River Alliance is a 501 (c) (3) organization dedicated to educating the people of the Coosa Basin about the uniqueness of the Etowah River and demonstrating ways to solve problems caused by man's presence and actions on the land. Provide regional leadership, resources, consultation, training and educational materials to protect, conserve, and enhance the natural resources of the Upper Etowah River Basin for present and future generations.