reirei was founded in 2011 and is thanks to its business concept today one of Sweden’s leading companies within parent, child and baby products. The reirei concept is to hand-pick and distribute world-leading and innovative brands with safe design and high quality to the Nordic market. Since 2021, e-commerce is also conducted directly to the end consumer. Our portfolio of brands: AeroSleep, AeroMoov, Baby Tula, BuggyLOVE, Elvie, Ergobaby, Owlet, Ubbi, UPPAbaby, WaterWipes och Zazu. ReiRei is the distributor AeroSleep, AeroMoov, BuggyLOVE, Elvie, Ergobaby, Owlet, Tula, Ubbi, UPPAbaby, WaterWipes, Zazu. We are always open to explore new corporations and opportunities - So don’t hesitate to contact us if you want to be our next retailer of any of our amazing products or if you have a new interesting brand or products that you want our expertise to distribute.