Like all great stories it always begins with a true enthusiast. Our wallpaper story begins with grandfather Folke Herder who in 1925 started working in a wallpaper shop at the age of seventeen. Today the company group is run by the third generation. We design, produce and sell wallpaper to consumers and businesses in over 50 countries. We sell online and have a global partner network with resellers, interior designers and distributors. We value craftsmanship and good quality and our goals are always long term. Sustainability is not a trend for us, it’s a way of living and we respect our heritage but we are driven by innovation and solidarity. We know it’s our employees, partners and customers that together makes it possible to create beautiful walls.