GoodFor is a new design-led retail grocery concept that allows consumers the option to bring in their own packaging and refill all their pantry items and household products without having to buy single-use packaged goods every time they shop. We know that the majority of consumers want to shop more sustainably but the market is not set up to satisfy that desire. This style of shopping makes it easy for consumers to shop sustainably without adding any extra effort, and by making your weekly grocery shop an experience, not a chore.