We believe wholeheartedly that ingredients matter. We source everything from our raw materials to packaging as locally and ethically as possible. Our mission is to be anything but "lip service" and be fully transparent about our ingredients and process. Howdy! I'm Annette and I endured a major health scare a few years back which ultimately inspired me into starting a natural, ethical and plant based beauty brand. After being frustrated with complicated ingredient listings, I knew there had to be a simpler way. I am a former corporate hustler with an educational background in: merchandising, marketing, culinary and am a certified aromatherapist. The philosophy of "ingredients matter" came from realizing that everyone and everything in your life can make you better. What you eat, what you put on your body, who you choose to surround yourself with. I wanted to create beauty products that are fun, effective and with ingredients that you can pronounce or identify easily. I wanted to collaborate with and support other like-minded small businesses to bring the ultimate product assortment to you. It gives me great joy to help others FEEL BEAUTIFUL while making these products with my own two hands. I am so grateful for all of you and your support - #JobLove times a million xo