HOW CAN YOU PROFIT IN A FAST-CHANGING AND UNCERTAIN MARKET? ADapt We are specialists on helping companies succeed and outperform competitors in Africa, Asia, Canada, Europe and the Middle East. With a team of more than 1300 specialists around the world focusing on better allocating our clients’ marketing budget, we build on successful initiatives already being implemented in key markets to reduce our clients’ overall marketing expenditure. In essence, we integrate winning efforts with innovative insights to develop compelling value propositions.