We believe non-profits are experts in life-changing work, and that we can help them do more of that work by understanding their donors better. We deliver immediately actionable, insight-driven recommendations that increase donor engagement. When Real Path sets to work, we focus on getting a holistic understanding of your donors - we combine quantitative analysis with in-depth donor discussions to get to the heart of what moves supporters, and what helps them connect to your organization.  Emotional connection deeply inspires greater giving; the more your organization can gain a piece of their heart, the greater their lifetime value will be. But understanding your donors is only the first step.  Understand your donors, address your constraints, and get a plan that you can immediately implement.