We're passionate about being Real. Real starts with food. But, as you'll see, it doesn't end there. We're passionate about real partnerships, real ambition, real ethics, and real opportunities for our people to make their mark. REAL IS NEVER CHASING OUR TAILS Real means fresh ingredients. It also means fresh methods. So we'll never stop expanding, innovating and, trying new things. We are competing in every pet category, channel and expanding rapidly abroad. REAL IS SUSTAINABLE We've been in this business for five decades. Our ambition is to be around for many more. In order to secure the future of this business we believe that everything we do must be environmentally sound and growth to be sustainable. REAL IS LOVE Real food is what we make. But the reason we make it is love. Because we know that the food you serve your pet comes back to you with love and affection. And that brings love to the whole home.