I have never failed at getting a client new press attention. Here's why: As a former TV reporter, it was my daily job to 1) become an expert on a story 2) analyze how it's important to everyone 3) highlight people that effectively convey the story, and 4) relate to different types of people. I have since gone on to use these skills to my advantage in PR, Marketing, and Advertising. Empathy is what makes me good at my job. I laugh, I cry, I get angry, I get sad, because, in order to tell a good story, I need to feel it. In PR, I have placed clients in over 300 different news organizations. Collectively, the companies I've worked for have raised over $321 million in venture capital. I've traveled to over 70 countries, extensively interacting with locals so I can understand what matters to people from all walks of life.