FOCUS assists more than 1.700 customers as a partner in consumer- and market-research for the retail industry by providing up-to-date data on current promotions/promotion pricing (ActionFOCUS), shelf prices (InStoreFOCUS), online prices (eBusinessFOCUS) for FMCG for both food and non-food articles. For over 20 years and in 31 European countries we have set our research FOCUS on trade, pricing and advertising effect. We develop individual solutions (InnovationFOCUS) based on the specific challenges of our customers. High quality of data, being up to date and a clear and structured understanding of any target market are the natural basis for all our products.