Insight Best Practice is only concerned with one thing – how to help your business sell more products or promote your services, all at higher margins than your competitors. In other words, how to out-compete the competition. David is a founder and director of All About Everything, an online retailer of fashion, furnishing and functional support products. His background includes senior Managing Director and Marketing Director roles in a range of companies from small business startups to global multinationals, in industries as diverse as electronics design, manufacturing, distribution and services. David speaks on a number of marketing and business topics and provides real, actionable, and straightforward advice and support to businesses: Business and Marketing Speaking Topics: • Out-Compete the Competition • Precision Customer Persuasion • Superb and persuasive customer communications • The CEO’s Guide to High Performance Websites Business and Marketing Advice and Support: • Business Strategy Development o Customer research, customer insights, strategic options, developing the strategy • Business Planning o How to influence customers, how to establish value, business processes, sales & marketing • Implementation o Marketing, eCommerce, managing change within the organisation, internal communications, project planning