We start with the basic philosophy that your life is most important. Our coaching helps you discover your own dreams, desires and values in achieving a fulfilling and meaningful lifestyle. We help you develop a practice congruent with your life. Life, taking left-overs, is practicing without direction. Many dentists work hard and do not feel that emotional and financial satisfaction. We help you rediscover joy in life and rewards in practicing. Blatchford Custom Coaching is custom. This is not a cookie-cutter approach. It is 14 months of Dr. Blatchford and his team working with doctor, spouse and staff on their dreams, goals, lifestyle, and practice model of achievement.