TUOI aspires to design products and services that make life easier for the silver age and are equally appealing to all generations. At TUOI we believe beautiful, elegant products can help you enjoy the present without compromising on comfort, safety or functionality. With age come the gifts of deeper experience and a broader perspective, yet also the challenge of a greater need for creature comforts. TUOI offers the growing mature population a new response to living well. Our products are equipped with thoughtful features for ease of use and safety as much as they are conceived to be aesthetically enriching. Our understanding of changing physical abilities, combined with our creativity and experience, inspires us to design eminently functional products that align with your pleasure in the art of living. TUOI design is ageless, desirable at any stage of life, because in everything we do beauty goes without saying. TUOI is about enjoying every moment in comfort, style, and safety. Axel Enthoven, designer and co-founder of the Yellow Window design agency, developed his vision of a new company, TUOI, one focusing on non-stigmatized products for the Silver Generation – his generation.