The SELF Movement, Inc. is an exciting new non-profit organization committed to promoting altruism and understanding of the human condition across generations of community and business leaders. The SELF acronym advances understanding of the human condition by acknowledging the ability of every human to reflect on one’s thoughts toward others and to define an identity or ‘SELF’ awareness based on those thoughts. By facilitating movement toward a more positive SELF among current and future generations of business leaders, the organization also provides vital services to the poor and less fortunate of the local community.