Showapp's story started in January 2014, promoting and selling Turkish designer brands. Turkey's first and only Fashion sales showroom, Showapp helps bring the Turkish design culture, style, and way of life to foreign markets, especially in the Middle East, where Turkish Fashion holds an important place in the Fashion scene. At Showapp we strive to consistently increase awareness of our brands and develop their sales and marketing activities abroad. We present the designers and collections in our Istanbul showroom, in foreign and local trade shows, in sales events we organize abroad, and in our showroom during Paris Fashion Week. For brands that wish to flourish in the foreign market, we offer sales consulting services. These include business plan development, seasonal trend analysis, collection steering, brand positioning, pricing consulting, lookbook & linesheet creation services, and photoshoot organization services. Our consulting and development services are focused on helping the brand better meet the challenges of entering the international market. In addition, since October 2014, Showapp participates in the organization and buyer coordination for Mercedes-Benz Fashion Week Istanbul. In this capacity, each season we help bring a group of international fashion buyers to The Core Istanbul Showroom at which they may meet Turkish designers, discover the collections and place orders.