HAND PICKED LUXURY BRANDS TO COMPLIMENT YOUR LIFESTYLE The White Tree is a groundbreaking boutique company established in 2017 in Athens, Greece. Main drive was to develop a brand of luxury natural skin care products CROCUS COLLECTOR by touching on customer’s demanding needs from a unique perspective, trusting nature’s potential and handling effectiveness’s dynamics with respect, honesty and clarity. Within the first year of brand launch, the project received 3 awards (domestic & international) and an international distinction for the sustainability approach of the brand. At the same time, The White Tree Team keeps an eye on the global developments on the Beauty & Wellness industry and acts proactively in order to present and provide prompt access for its customers to pioneering products such as MANTA Hairbrush, a multi awarded product imported from UK, exclusively for Greece and Cyprus. The core of the company is a parted by a small highly motivated team, with common vision and passion, flexible to adapt to the special needs of each project by employing from the industry each time the appropriate skills required to deliver its promise to to the customers and offer effective and sustainable personal care experiences.  We operate at all levels always taking into consideration customer’s needs and environmental sustainability. Branding Inspiration: "THE TREE IS A UNIQUE SYMBOLISM IN HUMAN CULTURE AS AN EXPRESSION OF KNOWLEDGE AND WISDOM AS THE USE OF WHITE COLOR SIGNIFIES PURITY. TAKING A CLOSER LOOK OF THE SKIN, THE TISSUE RESEMBLES TREE BRANCHES, THIS WAS THE INSPIRATION FOR OUR CORPORATE IDENTITY MAKING CLEAR THE RELATIONSHIP OF THE DERMO COSMETIC PRODUCTS THAT WE DESIGN AND OFFER TO OUR CUSTOMERS."