EthioChicken is one of the leading poultry companies in East Africa. The company produces and sells improved breed of day-old chickens (DOCs) and blended poultry feed to its customers, thereby driving gains in productivity and creating a more stable and diverse supply of protein at the rural household level. EthioChicken is the only private company in Ethiopia focused exclusively on reaching smallholder farmers, and has created an innovative, economically viable, and replicable distribution model to reach rural households. Using this model, EthioChicken has produced millions of day-old chickens and impacted millions of rural households across Ethiopia.