Nearbuy Systems provides a platform for multi-channel retailers to engage smartphone wielding shoppers while they are in-store. Sitting at the intersection of 3 major retail industry trends - Guest Wi-Fi, Mobile, and Loyalty - Nearbuy can tie a shopper's mobile device to their personal information (on an opt-in basis) so that retailers can implement personalization strategies for in-store shopping. Nearbuy offers retailers a way to leverage the best of their online experiences with all the benefits of the brick and mortar store where a majority of transactions take place today.