MomentCam is a multi-platform (iOS, Android and Facebook) application that allows users to instantly turn themselves into Cartoons. Since its launch in 2013, MomentCam has been downloaded by more than 200 million people all over the world. It reached a record 3.25 million new downloads in a single day as well as 10 million in 4 days. The app reached the 100 million downloads milestone in only eight months, becoming one of the world’s fastest growing mobile apps. These achievements led MomentCam to secure a large Series A investment from the Alibaba Group. In 2014, MomentCam got accepted into the FbStart program by Facebook. Based on its phenomenal growth and engagement, great user experience and design, efficiency at managing millions of users and leveraging Facebook’s platform, MomentCam was recently announced as the “2015 FbStart app of the year” winner at Facebook’s F8 conference. MomentCam features a content library with thousands of caricatures that cover a wide range of topics. These Cartoons are updated on a daily basis. Since its release, MomentCam has achieved a top ranking in over 100 countries on the iOS and Google Play stores, including key markets such as the USA, China and Japan.