Agency PR Play was founded in 2003 and to the end of 2014, when it passes through a process of rebranding, it`s known as Max Communications. PR Play is a member of the Bulgarian Association of Public Relations Agencies in Bulgaria (BAPRA). PR Play has extensive experience in the fields of health and pharmaceuticals, as well as in agriculture, infrastructure, energy and European integration, among several others. Over the years, the agency has grown into one of the leading PR agencies in Bulgaria. In March 2016 PR Play launched a new media project - RED media www.redmedia.bg/ It is a specialized information site for healthcare. RED media's readers are physicians, healthcare professionals, pharmacists, institution representatives, pharmaceutical companies and patient organizations. Among the readers there are representatives of the public with an active civic position in terms of processes in the healthcare system. RED media is also a source of information for health journalists.