Creativity. After love it’s the most valuable attribute we possess. The urge to express ourselves through words, music, art and performance is the better part of what makes us human beings human. Which is why, after twenty years spent hunting down ideas in the dark forests of advertising & design, I now devote my time to helping others have better ideas themselves. I run workshops, write articles and books, speak at events, coach, podcast, and, from time to time, I have the odd idea too.