Jennifer on the making of JLo Beauty™ “Our tagline is, ‘Beauty has no expiration date’ because to me, ageless isn’t just a mindset — you can feel youthful at any age and feel great, not just great for 50. The goal was to create luxurious but accessible skincare you can afford to use daily and products that follow you through life. Our skincare has to work as hard as you do, so we integrated potent ingredients in combinations and concentrations that work. We went through over 100 rounds of product development to bring you formulas that offer a range of benefits such as instant as well as longer-term, clinically shown results. I hope you love them as much as I do.” Her 20-year founder dream “For years, the number one question I've been asked is about my skin, and so I felt almost an obligation to share what I’ve learned. It’s taken 20 years to realize this dream, because I knew that when we launched, it had to be amazing because it has my name on it. I’ve been involved in all aspects of development, because JLo Beauty has to authentically mirror my values and reflect who I am, what I believe in, and how I live my life.” — JENNIFER LOPEZ FOUNDER, JLO BEAUTY