SMSall, Pakistan's first and the largest growing mobile social network. SMSall is used by over 5 million people to discover and connect with like-minded people across the country and to engage with their favorite brands and personalities. Over 5 billion messages have been sent using SMSall since its launch. SMSall has recently partnered with one of the largest media companies in Pakistan that operates in various countries and it has revolutionized the communication strategy of political parties for 2013 national elections.