Founded in 2017, Hollywood Watch Company (HWC) is made up of a group of history and cinema buffs who are passionate about preserving the legacy of one of the world’s greatest icons - the Hollywood Sign. In 2017, HWC purchased all of the remaining metal from the original Hollywood Sign from 1923 (the original sign was replaced with the current sign in 1978). After much discussion about the best way to share this incredible icon of history with the people, we reached our “ah-ha!” moment. We decided that we would return this iconic piece of cultural and entertainment history to the people in the form of a watch. Why a watch? A watch is with us wherever we go. It is a statement about who we are. It is something we use in our daily lives. It is something that can be shown readily to friends and family. It is something that will be enjoyed and treasured, and even passed down to future generations. We determined to make a watch that was affordable and well made with Swiss movements and sapphire crystal. We are making history - HWC is the only watch creator in the world that incorporates pieces of treated metal from the original Hollywood sign into collectible timepieces. Each ladies and gent’s watch is limited in availability and subtly tributes the glamour of the Golden Days of Hollywood in its contemporary yet timeless design. Every HWC watch is a continued legacy of the Hollywood sign – one of the most globally recognized monuments in the world and a historic symbol of hope, dreams, opportunity and success. Our watch enthusiasts are inspired to wear their HWC timepiece as a reminder that the American dream is possible and to write their own story.