The mission of VINITÁ USA CO is to promote and commercialize wines from around the world. In a joint venture with VERONA VINITÁ from Italy, the company relies on the large supply of wines from all over Italy. Also the US-registered company collaborates with wineries associated with the group in other countries, such as Argentina, Chile, France, Spain and the USA. Doing business in the USA VINITÁ USA CO acts as an importer in cases where the customers are distributors and do not hold their import licenses. In most cases, for economical reasons, direct imports to distributors are recommended to deliver appropriate prices for this competitive industry, especially when dealing with “value wines”. In some cases, having the wines imported by VINITÁ USA CO represents a financial advantage for medium and small distributors. As an added value, having offices in the US allows us to provide better support to distributors and assist on organized marketing efforts. As a winery representative, trainings are easier to schedule as well presenting wines to customers and organizing presentations for buyers. The company utilizes government funding to promote products in up and coming markets where programs are available.