SWSE is the organizational structure of the company including the Sudbury Wolves Hockey Club, the Food & Beverage organization that serves events at the arena and the promotion company that seeks to attract live shows and events. In the spring of 2017, SWSE welcomed the Sudbury Spartans Football Club to the family and most recently, in May of 2018, the Sudbury Five Basketball team. SWSE also includes outdoor advertising with transit and digital billboards.