56 Degree Insight defines who we are and where we come from. Our home turf, the Edinburgh area, sits on the 56 Degree North line of latitude and we provide precise direction and insights looking at your business issues from every possible angle. We don’t work for our clients, we work with them, integrating ourselves in their business to become an extension of their team. The two Directors - Jim Eccleston and Duncan Stewart - have over 50 years’ combined market research experience - both client-side and agency-side. As a result, we have amassed a wealth of expertise across a large range of business sectors: tourism, travel, the natural environment, energy, sport and recreation, culture, food & drink and the Scottish consumer landscape. And our research methodological expertise covers many areas - from customer and visitor experience, to Usage & Attitudes, Brand & Communications and Opinion polling.