IX is a strategy consultancy working to change the marketplace for good—using insight, strategy, and training. We are pioneers in the field of evocation, the practice of asking questions that unearth hidden experiences to create new worlds. Recharging brands through emotional intelligence and trans-disciplinary research, IX is named for the nine Greek Muses. When looking for guidance or inspiration, the ancients looked beyond themselves to find it. At IX, this depth of consideration is fundamental to our way of being. This level of depth supports every insight. Every Idea. Every Strategy. We believe these are the building blocks of world-changing brand work, not just boxes to be checked. Infusing depth and developmental psychologies, anthropology (ritual, myth-making, and behavioral adaptation), and sociology, IX breathes new life into even the most established brands. Every single project is a seed to reform the way people interact with a brand—and themselves. Our methods blend bespoke pragmatic approaches with tried and true theory--and we’re well practiced, having worked across industries from Health Care, Insurance, Apparel, CPG, Finance, Non-Profits, and Food & Bev.